transparency as a basis for sustainability
We want you to challenge the status-quo. That also applies to challenging us. Our aim is to have a “continuous” transparency report, which means we update it regularly until we can automate it.
We will not say that we have the highest quality coffee. Yes, we could buy a +€1000/kg Panama Geisha and the quality would be superb. Instead, our coffees are tailored to your demand. For example: an office does not need a 90+ SCA scoring coffee just like you do not eat a Wagyu steak for lunch every day. For your private label in a specialty coffee bar, however, highest quality levels are desired.
What the producers need is a proper price for the quality they (can) deliver. We make impact if we manage to buy those coffees that usually have to be sold locally at too low prices, but are still of a higher quality than commodity.
We strive for an optimal roast profile for your taste, brew method and the quality of the coffee.
Similar story here: we cannot provide the most extensive service. As we are a starting roastery we cannot afford someone to drive around to refill coffee machines. However, our aim is to provide a tailored service for your coffee needs: a quality level of your preference and budget. If you prefer your own logo on the bag? No problem. Our priority is to help coffee farmers in any way possible! As long as the coffee is properly sourced we are happy.
Let us know what you are looking for and we will try our best to make it happen
radical price transparency
We want to communicate as much about our price breakdown as possible. We will not be the cheapest option when it comes to coffee. That is because the coffee farmer will be the dupe of these extremely low prices. Paying coffee farmers a fair amount above the current market price is the way to go. If we were to compete on price, this means that our margins would be too small to support growth. And growth means more social impact. As such we employ a fair margin for every step in the value chain.
Let’s start with providing the coffee farmers with an honest compensation and move on from there.
kilograms of green coffee purchased
amount of € above market price paid
weighted average above market price
A large aspect of selling coffee is that you have to store and transport the beans. The least amount effort for us is to utilise single-use packaging. We pack it, deliver it, end of story. Or is it?
If it is single-use packaging we will strive for home-compostable bags. However, currently we are not able to provide such bags. We use “carbon-neutral” box pouches by Dutch Coffee Pack or PaperWise bags made from agricultural waste.
We would prefer to reuse the packaging as much as possible though. As such we have an option to use CurTec vats for which a deposit is required. This packaging is completely recyclable if given to the right place. We will handle that at the end-of life of your packaging.
We aim to move towards a waste-free way of delivering coffee to you